Ad Manager Benefits

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Ad Manager is a business management solution proven to Increase Sales through better targeting, better use of inventory and improved customer response. With Ad Manager the buying and selling process is made easy with concise contracts, accurate billing, precise measurement, and the ability to sell networks as well as location-by-location. The second key benefit focuses on Reducing Costs through efficiency. Ad Manager seamlessly integrates with 3rd party applications like POS systems, CRM, accounting and lighting controllers to reduce duplicate efforts and mistakes, while increasing efficiencies. Pulling it all together in one system to Streamline Operations, Ad Manager is able to reduce the number of key strokes and data entry points, improve interdepartmental communications and allow everyone to see the data they need in the manner and order they need it to do their jobs.

Ad Manager also provides management the analytic tools necessary to measure all of this data.

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As part of your revenue-generating strategy consider these transitions recommended by the Outdoor Advertising Association of America (OAAA)

FROM
Locations Driven Sales
Tactical Use
Hard to Plan & Measure
Inventory Transactions
Old Fashioned
Mixed Creative Quality
Inconsistent Maintenance
arrow
TO
AUDIENCE DRIVEN SALES
STRATEGIC USE
EASY TO USE & MORE ACCOUNTABLE
CONSULTATIVE SOLUTIONS
INNOVATIVE
HIGH CREATIVE IMPACT
HIGH QUALITY APPEARANCE

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