Ad Manager is a powerhouse at creating, managing and updating campaigns. Ad Manager’s seamless integration with Scala Content Manager is the first-to-market for handling all place-based media including all digital hardware, playlists, and scheduling. The system scales effortlessly to manage tens or thousands of locations. Ad Manager end users are able to fine-tune and target media buys in minutes using the system’s conditions, restrictions, and auto-charting. Similarly, customizable views and saved ‘Finders’ help to improve ongoing efficiencies.